The Syros showcases Kia's "Less Screen" philosophy with a holographic display that appears only when needed. The haptic feedback steering wheel replaces buttons with touch-sensitive zones that adapt to driving mode. Biometric authentication starts the car via fingerprint or facial recognition, while predictive climate control pre-adjusts based on your body temperature. The self-learning navigation suggests routes based on your historical preferences, and wireless firmware updates happen seamlessly overnight. Even the gear selector is an elegant rotary dial that retracts when parked. This is intelligent design that disappears into the experience.